Product Description
Evisu Timepieces are handcrafted, demonstrating a subtle yet unique flair for detail. Designed to be unique and also to evolve and twist classics of watch design, the line is a beautiful, distinctly extension of the philosophy of Evisu.
| List Price: | $489.95 |
| Price: | $269.99 |
| as of Thu, 14 Mar 2013 08:48:55 GMT | |
Product Details
- Amazon Sales Rank: #41978 in Watches
- Brand: Evisu
- Model: EV-7010-11
- Number of items: 1
- Dimensions: 1.97" h x 3.94" w x 3.94" l, .66 pounds
- Band material: stainless-steel
- Bezel material: black-tone-stainless-steel
- Case material: stainless-steel
- Clasp type: fold-over-push-button-clasp-with-safety
- Dial color: black
- Dial window material: sapphire-coated-mineral
- Movement type: swiss-automatic
- Water-resistant to 330 feet
Features
- Marine grade surgical stainless steel case and case back
- 18 jewel precision Swiss automatic movement
- Marine grade surgical stainless steel case and deployment buckle
- Hardened crystal with Sapphire coating
- Water resistant depth to 330 feet
Amazon.com
The EVISU Men's Yamate Swiss Automatic Stainless Steel Watch showcases a marine-grade surgical stainless steel construction and a sleek black dial suitable for daytime business or evening wear. Designed with a stainless steel case, the timepiece includes a unidirectional stainless steel bezel engraved with Arabic numeral markers at five-minute increments, and a stainless steel link bracelet secured with a push-button-fold-over safety clasp. A sapphire-coated mineral window shields the textured black dial, which features silver-tone Arabic numeral hour markers with a Japanese Daiji numeral at the 12 o'clock position. The dial also includes discrete minute indexes with Daiji numeral markers, luminous watch hands, and a date calendar at three o'clock. Powered by Swiss-automatic movement, the watch is water resistant to 330 feet (100 M). It is presented in a padded EVISU watch case.
The EVISU Story
  
Evisu was formally born in Osaka, Japan in 1991, although the research and planning to reproduce the perfect pair of vintage jeans had been going on for several years prior to this.The founder is Hidehiko Yamane. Yamane-san was trained as a tailor but his love for vintage jeans and his disappointment with the mass-produced modern versions led him firstly to the vintage clothing import business and then, revolutionary, to start putting together the elements required reproducing vintage-style jeans. This needed the gathering together of all the various bits of machinery, none of which had been produced for the last 40 years, which are required to make authentic vintage jeans.
The initial production line allowed about 14 jeans a day to be produced and each of them was lovingly hand-painted the now famous seagull logo by Yamane-san himself. Evisu (also written as Evis or Ebisu) is the name of the Japanese folk god of money who is usually portrayed with a fish and a fishing rod. His name was selected for the new venture as money and fishing are two of Yamane-sanΓÇÖs five favorite things (the others being beer, women and golf ΓÇô in no particular order).
Although initially Evisu was more a labor of love than an commercial venture, Evisu jeans captured the imagination of the detail-obsessed Japanese fashion crowd, spurring a revival of interest in vintage denim, which has now spread around the world. In the early nineties Yamane-san introduced a tailoring line, followed by a fishing range and a golf range. In 1999 he introduced a ladies fashion line called Evisu Donna to complete the development of Evisu as a full-fashion range going far beyond a jeans brand. Evisu now has more than 65 shops in Japan.
In 1994 Yamane-san was visited by Peter Caplowe who became an immediate convert to the Evisu ethos. Peter CaploweΓÇÖ company began working closely with Yamane to develop Evisu outside Japan which now spans the globe, selling in over one thousand of the worldΓÇÖs best boutiques and department stores. The jeans became an instant hit with the western worldΓÇÖs trend-spotters, movers and shakers. The now ubiquitous logo became a status symbol, a byword for a product that was virtually unavailable and cost the earth (it was unknown for a pair of jeans to cost $400, when LeviΓÇÖs were retailing at around $50 market). The success marked a new ear in denim culture and companies like LeviΓÇÖs and Wrangler raised their game too and sparked a whole plethora of new labels such as True Religion and Seven. All of a sudden denim became acceptable in the workplace because jeans were now expensive, beautifully crafted and a weekday rather than a weekend staple.The Evisu Store on Savile Row in London, September 2005 heralded a new ear not only for Evisu but for the entire premium denim market itself. It marked the beginning of unusual yet highly successful partnership of high-end denim with traditional English bespoke tailoring. The opening of the concession in the Selfridges store is a stepping-stone for Caplowes long-term strategy for Evisu, which paved the way for two Hong Kong stores, a store in Dubai, Shanghai and Shenzhen. A beautiful flagship opened in Copenhagen in 2007 and more shops and corners are about to open across the globe.
Despite this phenomenal growth Evisu still remains true to its artisan roots with a fanatical devolution to quality and authenticity while maintaining those two other vital ingredients of the Evisu magic potion ΓÇô humor and irreverence.
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